SUPERNATURAL - BRANDING + PACKAGE DESIGN

A line of natural cleaning products developed by Suzy Batiz of Poo~Pourri released in 2018.

For five months I worked closely with the company traveling between Joshua Tree CA & Dallas TX to develop the brand. I was brought in to join their in-house design team to introduce a “California vibe” to the aesthetic growth of the collection. It was important to the client to use her daughters handwriting for the logotype and to incorporate sacred geometry symbols into the design.

The graphic work is spacious and bright: it is a stylistic departure from cleaning products on the mass market which speaks to demographics previously not directly considered in the market. These are cleaning products for the mindful misfits of our world.

Ultimately we decided to use clean vector patterns, symbols to differentiate each product, white space and holographic foil to define the identity. The frosted bottles are outfitted with a silicone sleeve for protection and ease of use. The ‘concentrate’ would be packaged in aluminum tubes as they minimize environmental impact during manufacturing, and all items would be housed in sustainably made custom cardboard kits.

The goal was to create a line of product with the least environmental impact as possible: as such the products ship directly to consumer in concentrate form eliminating the density and weight of water in the shipping process.