HAPPY TOMS - Logo, Branding & Identity
Happy Tom's is an organic, heavy metal themed neighborhood diner in Los Angeles.
The menu is comprised of classic home-cooked comfort food, but all ingredients are organic and for the most part sourced within 100 miles of Los Angeles. The restaurant offers dine-in, take out, and delivery.
The letters were crafted calligraphically by hand. The branch-like details on the sides reference the Scandinavian heavy metal music scene and also alludes to the fresh quality of the food.